AALTO UNIVERSITY SCHOOL OF ENGINEERING Department of Mechanical Engineering
نویسندگان
چکیده
Effectual entrepreneurship research has played a big role in deepening the understanding of the entrepreneurial process. While effectuation theory has originally been focused on discovering entrepreneurial opportunities and the early creation of new venture, it may well have applications also in the phase where companies open new international markets. This study first compares effectuation theory with other emerging entrepreneurship theories, in particular, entrepreneurial bricolage and lean startup. With a better understanding of the entrepreneurial process, effectuation theory is used to analyze decision-making of expert entrepreneurs, that have opened in one or more international markets. The data is gathered through semi-structured interviews of five B2B SaaS companies and two two-sided-market platform companies, and codified with causal and effectual reasoning and actions. The results show that the entrepreneurs act effectually in the opening of the first few international markets, but start to use more and more causal reasoning and actions as the company matures. There are some differences in the B2B SaaS companies, and the two-sided-market platform companies, as the latter seem to mature faster. External investment seems to play a key part here. Surprisingly, not all aspects of the effectual behaviour model fitted the international expansion of the companies: using partners didn’t seem to work. However, all companies did sales themselves, in a very lean fashion and created a business into a new country using the expendable resources they had. Date: 01.03.2018 Language: ENG Number of pages: 80
منابع مشابه
THERMAL AND MECHANICAL ANALYSES OF HIGH-SPEED PERMANENT-MAGNET ELECTRICAL MACHINES Doctoral Dissertation
OF DOCTORAL DISSERTATION AALTO UNIVERSITY SCHOOL OF SCIENCE AND TECHNOLOGY P.O. BOX 11000, FI-00076 AALTO http://www.aalto.fi Author Zlatko Kolondzovski Name of the dissertation Thermal and mechanical analyses of high-speed permanent-magnet electrical machines Manuscript submitted 19.11.2009 Manuscript revised 11.02.2010 Date of the defence 06.08.2010 Monograph Article dissertation (summary + o...
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